Have you ever been white water rafting?  It is a thrill-a-minute adventure.  You never know what is around the next bend in the river.  There are rocks along the way and the path can be treacherous, filled with whirlpools and waterfalls. You just hope to enjoy to ride and come out the other side safe and dry.  Depending on your personality, this can be a fun and exhilarating way to blow off some steam.  But in the world of business, I personally prefer smooth sailing.  Picture a glassy surface of water and the wind in your sails.  You know what to do to get you where you want to go and you have the power to get there. 

I can’t stress this enough: without accountability, your practice will go on a white water ride and it will not be fun! Systems will dissolve, and standards will break down against the jagged rocks of adversity. If everyone in your office is not holding themselves and others accountable for their actions, for the processes in place, and for ensuring the systems are followed, there will be nothing but buck-passing and chaos. Everyone in the practice, from the owner to the newest employee, needs to step up and rise to the challenge. This is the foundation of a great practice.  When your entire team operates through transparency and accountability, they form a cohesive unit focused on growth, service, and amazing patient outcomes.

Sailing the 7 C’s to Successful Practice Management is your guide to the culture of accountability in every aspect of you practice!

When you assign responsibility for measured result to an individual (or a clearly specified group of individuals) to create and incentive for performance, you are creating a culture of accountability.  It is not just doing a job.  Accountability includes the obligation to make things better, to pursue excellence, and to achieve results. 

The key to a true culture of accountability is that EVERYONE in the practice is accountable.  In entirely too many offices there is an unbalanced dynamic in which only the managers hold team members accountable.  But in high-performing offices, team members hold themselves and each other accountable for achieving their goals, for completing their job duties, and for following through on their commitments.  This is the culture we are striving for.  Team members are focused on results together and success is sure to follow!

So, in order to build the whole of the culture, let’s take a look at each element individually and see how the pieces fit together.  I break it down into three distinct concepts that build on each other and work together to create the overall accountability.  These three areas are: self, team, and management.

  • Self – Everyone in the office must hold themselves accountable and be responsible. When staff members take ownership, and understand their role in the practice, they hold themselves accountable for their actions, responsibilities, and goals. They know, appreciate, and own their position, and recognize the important role they play in the practice and in the lives of the patients.
  • Team – Your staff practices self-accountability, and they come together as a cohesive team. The best teams can identify an issue, work toward a resolution, decide on a course of action, and execute a plan to resolve the issue. They hold each other accountable, knowing that each member of the team plays an essential role in overall success.
  • Management – When the elements of self-accountability and team accountability are firmly in place, the manager is in a prime position to execute her role as leader. Successful and accountable management is specific in the expectations, clearly stating: “This is WHAT I want you to do. This is HOW I want it to be done. This is WHEN I need to have it completed.”

As with all important qualities of success, accountability doesn’t just happen because you want it to. You must actively work on a daily basis to create and maintain this positive and motivating atmosphere and Sailing the 7 C’s to Successful Practice Management is your guide. Leave the thrill seeking, whirlpools and waterfalls where they belong, and smoothly sail the path to a culture of accountability.  I promise, the thrill and exhilaration of success is even better!

 

The Perfect Patient

When you meet a new patient, it is a time of optimism. Both you and the patient enter into a relationship of shared goals, with the ultimate goal being a lifetime of wellness.  You set the course for this goal and the patient partners with you to see this course through.

But, what if the patient goes off course? What if the patient doesn’t understand the purpose? Who is responsible for the attainment of the goals?  Through Sailing the 7 C’s to Successful Practice Management, you will learn how to ensure that the communication dynamic between you and your patients is successful and your educated patient will have the understanding and tools to be the Perfect Patient.

Who is the perfect patient? Would you know them if you saw them?  What if I told you that the qualities of the perfect patient are attainable in practically every person you care for?

As a doctor, you are, by default, an educator. You and you staff have the power to ensure that your patients are educated and that this knowledge produces the ideal patient/doctor relationship.

Side by side, let’s identify the contrasts between a lack of patient education and the benefits you can see when patient education is defined and perfected in communication in your practice.

                    Sinking Ship                      Setting Sail
Patients dropping out of care early Patients who value their treatment plan
Patients who consistently miss appointments Prompt and dedicated patients entering into care with excitement
Patients who balk at paying their co-pay Copays are current and financials are agreed upon and understood
Patients who do not understand the Phases of Care Patients who look forward to progressing through care to achieve a lifetime of wellness
Patients who push back at the front desk when scheduling Patients who understand the frequency of their treatment plan
Patients who do not understand the value and benefit of care Patients who are driven by their motivation and know that your care will get them there
Patients who will not consider your Wellness Program A lifetime of wellness is your patient’s ultimate goal

 

Patients who comply, pay for their service, follow the rules of their treatment plan, and after treatment, refer a friend… The Perfect Patient! How many of those have you treated lately? Sailing the 7 C’s to Successful Practice Management holds your key to unlocking the power of patient education.  Order your copy today!

 

lori-w-allen-book-sailing-7-cs-blog

As you sail through Calibration, Communication, Credibility, Consistency, Collaboration, Customer Service, and Creation your vision for the future of your practice becomes clear and you will have the tools you need to achieve greatness.

Book Release SOON!

It’s Always High Tide When You’re Sailing the Seven C’s to Successful Practice Management!

Catching the Wave – Growing your Practice Today and In the Future

Would you like to grow your practice? Would you like to help even more people live happy, healthy lives?  Of course you would!

I’m going to let you in on a trade secret…The best source of new patients in your practice is YOUR EXISTING PATIENTS! Don’t believe me? Let me show you the way! In my new book Sailing the Seven C’s to Successful Practice Management, I will guide you through the core elements you need to see your practice grow, and keep growing.  Each of the Seven C’s: Calibration, Communication, Credibility, Consistency, Collaboration, Customer Service, and Creation build upon the other to take you to your ultimate goal: the practice you’ve always dreamed was possible.

Close your eyes and imagine your dream practice:

  • You have powerful, successful systems, standards and protocols in place.
  • Communication with your staff and patients is open and proactive.
  • Accountability is ingrained and it is the culture of your practice.
  • Statistics and metrics are owned and understood by all on the staff.
  • Your goals are in place and you know the path to attain and even surpass them.
  • Your team is strong and their positive attitude is even stronger.
  • Your patients know their importance and the commitment that you and your staff have to their lifetime of wellness.
  • Your happy, healthy patients are committed to their care and they are referring their friends and family to your practice.
  • Marketing your practice is a breeze because you see the opportunities all around you, and know how to put them to work.
  • Finally, you are able to clearly see your vision for the future of your practice and you have the tools and action plan in place to take you there!

Let me help you make this dream a reality with Sailing the Seven C’s to Successful Practice Management! Take the first step in your voyage to unrivaled success and order your copy today!